OneLoad Digital Video Research
We track video consumption across the web and use the data to produce ongoing research on the online video advertising industry. The analysis is based on macro-level trends we observe in the data. Check back frequently to view our growing list of reports.
Quarterly Research Report, Q4 2010
Feb 18, 2011
Methodology: The data used for the analysis included in this report was taken from an anonymous, cross-section sample of Brightcove customers representing media industry segments and brands. Whil...
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Quarterly Joint Research Report, Q3 2010; Special Feature: Video Engagement by Day and Time
Dec 22, 2010
Methodology: The data used for the analysis included in this report was taken from an anonymous, aggregated cross-section sample of Brightcove customers representing media industry verticals. While...
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"View" testing for online video sites, two years later
Sep 29, 2010
I. Research Abstract This report discusses the findings of an experiment designed to test which actions trigger a "view" on eight popular video sharing websites. II. Methodology F...
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Quarterly Joint Research Report, Q2 2010; Special Feature: Brand Marketers & On-Site Video Initiatives
Sep 13, 2010
Methodology: The data used for the analysis included in this report was taken from a crosssection sample of Brightcove customers representing media industry verticals. While the sample aggregat...
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Quarterly Joint Research Report, Q1 2010
May 6, 2010
Download a PDF version of this report Background Brightcove is an on-demand software platform that media companies and marketers use to publish and distribute video on the Web, mobile devices, an...
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Quantifying YouTube's increasingly rosy content and advertising mix.
Jan 31, 2010
Ever wonder what types of videos are consistently the most popular on YouTube (and what percent are carrying ads)? Methodology We tracked YouTube's top 100 daily most-viewed videos by content type...
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And audiences are unforgiving: when encountering slow load times, 81.19% of viewers choose to click away instead of wait ...
Dec 11, 2009
It's happened to everyone: while watching a video (i.e. on YouTube), halfway through there is an annoying delay in the video loading (or "rebuffer"). How commonplace is this? We turned to o...
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On average, audiences clicking on video links from Twitter watch a video 36.91% longer than viewers referred by Facebook ...
Jul 16, 2009
Social networking and bookmarking sites are obviously an important part of any video campaign, whether you are a music label or an advertiser. Given that audiences vary widely by site, we thought a ca...
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Most videos steadily lose viewers once "play" is clicked, with an average 10.39% of viewers clicking away after ten seco ...
Dec 1, 2008
In a previous study, we documented the fact that YouTube and most other video sites count a "view" regardless of how much of a video is actually watched. Given that fact, we often wondered: how much a...
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The majority of content creators we polled are monetizing their content, albeit infrequently and in varying ad formats.
Aug 7, 2008
Recently, a journalist asked us what percentage of our users are actively monetizing their videos. Since we sell viewership analytics (rather than an advertising platform), we had no data to turn to. ...
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YouTube dominates, with fierce competition among the rest.
Jul 17, 2008
YouTube's market share is large, but less clear is whether a typical video uploaded to YouTube gets more views than videos uploaded elsewhere. Curious, we turned to the data, which is unequivocal: on ...
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On average, video viewership peaks early in a video's life-cycle.
Jun 19, 2008
We set out with a simple question: throughout the life of a video, do most views occur in the first few days and weeks or are they distributed randomly over time? Since TubeMogul tracks millions of vi...
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"View" testing for various online video sites
May 19, 2008
This study was initially released last June to great reception from both media and content creators. Here, we update the study using the same methodology (and a few sites added) to reflect current con...
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Online video views are driving donations to presidential candidates.
Mar 11, 2008
TubeMogul's direct access to data from the major video sharing sites gives us a unique vantage point in watching the digital side of the presidential election. Political junkies that we are, we thou...
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In the words of our users
Nov 16, 2007
We've learned a great deal listening to our users, so we recently took a poll to hear in your words what differentiates the video sharing sites we serve. We compiled your comments in a "Zagat's" like...
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"View" testing for various online video sites
Jun 27, 2007
I. Research Abstract This report discusses the findings of an experiment designed to test which actions result in a "view" as measured on eight online video websites. The impetus for this resea...
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